Google Trends Analysis: Democratic Primary Shifting Public View & Kobe Bryant’s Death Dominated Attention

According to an analysis of Google search data, Bernie Sanders is still dominating public attention, but with Joe Biden’s wins on Super Tuesday, Biden is catching up.

This graphic demonstrates the public’s shifts of attention between candidates over the past year. Graphic: Joe Crump

Over time the public focus has been shifting wildly between the democratic candidates, as this graphic demonstrates. However, since the more frequent debates and with the state primaries under way, all the candidates are attracting more attention.

Sanders, who polls more favorably with the younger voting crowd, has been less successful in encouraging these young voters to participate in these early elections than he would like.

Additionally, following his loss on Super Tuesday, Mike Bloomberg officially dropped out of the election and promptly backed Joe Biden. Bloomberg spent over $500 million on his ad campaign- the most expensive primary campaign ever.

Elizabeth Warren, who has been trailing in the polls, is seeing an increase in interest on Google Trends, following the tenth Democratic debate. However, following losses on Super Tuesday, Warren’s team appears to be “grim.”

Other, now former, candidates like Amy Klobuchar and Pete Buttigieg anticipating low polling results dropped out ahead of Super Tuesday and have pledged their support to Biden.

Kobe Bryant’s Death Completely Dominated Interest

When Kobe Bryant and his daughter, Gianna, died in a helicopter crash on Jan. 26, it shocked the United States and immediately grabbed the nation’s attention.

According to an analysis of Google search data, his death dominated the public’s focus. Even amidst the initial public attention of the coronavirus outbreak, his death took the spotlight.

This graphic shows how Kobe Bryant’s death grabbed more immediate, widespread attention than the coronavirus has in its news cycle. Graphic: Joe Crump

Even with the current fears of the coronavirus and its impact worldwide, Bryant’s death completely dominated global interest for a few days. Even at the peak of coronavirus interest on Google, Bryant’s death overshadowed all.

American fans were not the only ones shocked and affected by the news of Bryant’s death. Fans all over Asia mourned his loss on the day he died, particularly in China.

Bryant was not only an enormous star in America, but in China as well. He was one of the pioneering members of the NBA to establish their brand in China, attracting more Chinese viewers to the game.

Recently, it has come to light that eight deputies have admitted to taking pictures of the scene of the helicopter crash which killed Bryant, his daughter, and nine others.

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